Many thought that this year’s Super Bowl halftime show would be a way for the NFL to ‘make up’ for several years of flops. Last year’s Super Bowl halftime show featured ‘The Who’, a group of aging rockers who many fans did not connect with. So polarizing were the band, that the show was was either a total home-run for the viewer, or a total bust.
NFL’s Super Bowl Halftime Show Mistake
NFL’s Super Bowl Halftime Show Mistake
The Black Eyed Peas are one of the biggest pop groups on the planet, and have been for a number of years now. This pop dominance should have translated very well into a Super Bowl halftime show – thrilling the 100,000 fans in attendance and giving the folks at home something to watch while they chewed through their buffalo wings and 5 cheese dip.
But it was not to be.
After ‘boob-gate’ at Super Bowl 38 in 2004, the NFL knew that they could not afford their halftime show to ever again have a hint of controversy. Sadly for them, they seem to be cursed.
The show itself had energy and production values – with hundreds of dancers wearing expensive costumers, however the producers had failed to remember the most important aspect of a Super Bowl halftime show – the music itself.
The band was left with what seemed to be continuous technical difficulties, the music sounded out-of-sync with their movements (and lips), and soon the social media world of Facebook and Twitter was abuzz with complaints and insults towards the group and the NFL itself.
This is not just a marketing disaster for the band, who may be used to criticism at this point in their career, however it is the league who should take note.
The NFL may claim that they are not guilty of orchestrating this fiasco, however the band can not be held responsible. As advertisers are forced to pay huge sums to have their spots in the middle of the halftime show itself, the NFL must face the fact that they need to put time and investment into every aspect of the greatest game of the year, or the neutral fans who tune in to see this one match per year may begin to tune out.
Let’s hope that by 2012, the NFL’s Super Bowl halftime show will get the positive attention to detail that it deserves.
Loading ...
Comments